Relish is a name dear to our hearts and something we have wanted to do for a long time. We held off because of fear of confusion the rebranding would cause as well as paralyzing fear of getting the new sign just perfect. After finally giving ourselves the proverbial kick in the tush and telling ourselves "nothing will ever be perfect, just do it!" We did it!
About once or twice a day people come in and say "Wow, I love this store how long have you been here?" they are shocked when we say 7 years and have no idea how they missed it. Because we are set back a bit from the street we can be easy to miss and truthfully the name, Williams Next Door is a bit forgetable. When we originally opened as the higher end side to Williams and carried shoes it made sense. Now as we have grown to have our own identity we want our name to reflect that.
So how did we decide on the name Relish you ask? It originally comes from a nickname for my sister, Ariel. My sister is very stylish and can always put together pieces in an interesting and unexpected way. She is confident in her style and likes to have fun with fashion and express herself through her wardrobe. If you have followed my blog over the past 3 years you know this way of thinking about style is a huge part of why we love fashion as well and what we try and bring to the table at our boutique. Secondly, relish is an amazing condiment and like any condiment can be just the touch needed to complete the dish. We hope that we can provide those amazing pieces, whether it be jewelry, handbags, gifts or clothes that add just that perfect touch to your wardrobe, and bring some flavor to your fashion life. Lastly, to relish something is to enjoy and take delight in it. We always strive to find unique and special pieces that you will love and have fun wearing. We hope that you relish not only the things you get at our store but also the life you are living while wearing them!
RELISH the change!
